Experience strategy and customer experience management

Helping companies conceive the experiences next to come

We want people live experience that stands above their expectations, and thus we enable companies to offer a “zero defect customer experience”. We define a coherent framework, design and lead the generation of the experiences people will live in the future.

What you'll get

  • A guiding light and a detailed roadmap of what needs to happen to get you from where you are to where you want to be
  • A detailed vision for the experience you are going to create
  • A plan for developing the capabilities and culture of your organisation to achieve the goal

Some real applications


An easygoing way to manage a Bitcoin portfolio

We have designed the service and the entire experience workflow of the first Italian mobile bitcoin wallet.

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Hike Ticino

The hiking experience in the hyperconnected era

We designed an integrated ecosystem of 15 physical and digital touchpoints to enhance the Ticino tourist experience and guide people on their discovery of more than 4,000 km of local hiking trails.

Explore the case study