Pay on-the-go, made simple

We’ve created new brand guidelines for Loop in order to identify the most effective way of engaging the end user, underlining the company’s core values and emphasising Loop’s capacity to add value to people’s everyday purchasing experience.

In a world where the average person has at least 13 magnetic payment cards – credit cards, loyalty cards, gift cards – the wide variety of available options can be overwhelming. That’s why it’s vital to be able to choose the right card for the occasion without wasting valuable time, missing opportunities to save on purchases and – just as important – without carrying a wallet crammed with plastic cards.

Whether people want to keep up with the latest shopping trends or simply economise on household goods, they have the same needs: simplicity and minimal clutter.

The application’s user interface allows the end user to manage their cards in a way that is simple and intuitive, by uploading them in a single action and selecting the most suitable one for a particular purchase in the space of a few seconds.

Loop’s strategy envisages a smooth and easy-to-follow procedure that encompasses the whole service: from the initial application download right up to the moment of purchase with the user’s selected payment card, and including the choice of a device that is suitable for their lifestyle and for inserting their cards into the application.

The envisioning and strategic planning of the user experience will be used by Loop in the near future, to restructure the whole ecosystem created by the application, devices and website.

Loop’s ultimate aim is to break away completely from physical products and the use of the smartphone as the sole method of payment. Samsung shares the same vision and that is a driving reason given for the acquisition of Loop in February 2015.