case study
case study

Track your dreams, discover yourself

More than 2.000 people every day learn more about themselves by tracking and analyzing their dreams with Dreamboard.

Dreamboard Google Play App Store

40 million people all over the world study, chart, and analyze their dreams.

Dreamboard is a San Francisco-based start-up that wants to make it easier for people to learn more about themselves through their dreams.

In 2011 Dreamboard asked us to conceive and design the ideal experience for a multichannel service that gives people the chance to keep a journal of their dreams, allowing them to access useful information in order to get to know themselves better.

The service was to be kept as simple as a notebook page, increasing the number of features available to dreamers and the interface was to be easy to use, even by someone with a low state of consciousness, e.g. a person who has just awaken from sleep.

5.000+ people save and analyze their dreams every day
70.000+ registered users in one year, 60% of which are active and 10% of which log on to the website every day.
150.000+ dreams stored in the database.
50.000+ mobile apps downloaded in the one year.

How to keep a journal of your dreams

Through field studies and context-based research, we have come to understand how people today keep a journal of their dreams, how they use it over time, and what they need in order to broaden their knowledge.

In the light of our studies, insights such as the importance of the emotional sphere, perseverance in writing regularly, and an interest in the interpretation of dreams have proven to be essential in defining product strategy.

Focus on dreams

Imagine an ecosystem of multichannel services capable of welcoming users and making them feel at home with the entire procedure, from the reporting and charting phase to the final one of analysis, following them and charting their dreams, whenever and wherever they want to.

Imagine an extremely simple and neutral user interface, entirely data-designed, noninvasive, and that by no means hints at any sort of data interpretation, allowing people to concentrate on what they care about most: their dreams.

Many devices, one goal: charting a dream

We’ve designed a multichannel service -mobile web, Android, and iOS- that performs one sole function in the best way possible: charting dreams.

By using an interactive dashboard, people can capture and explore their dreams thanks to the feedback they receive from their subconscious mind and that is built based on a few relevant indicators.

Charting in an easy and natural way

A highly usable charting system that makes Dreamboard intuitively operable, even with altered states of consciousness, as when awakening from sleep

The user interface adapts to any device. Simple and intuitive, you can use it either with your laptop or with your mobile phone, even offline.

Data-designed user interface

It’s the user’s own data that determines the appearance of the user interface: its design is extremely minimalistic because we’ve eliminated all the graphical elements that weren’t strictly necessary.


For lucid dreamers too

In 2013, Dreamboard entered a new phase of its evolution, which has resulted in the redesigning and optimization of a lot of its components, doubling the usage rate.

Monitoring cycles have made it possible to improve many ergonomic aspects, drawing real users closer to our service by, for example, including cultural details and specific uses, such as those pertaining to the community of lucid dreamers.

By means of individual skills and working methods, it has been possible to combine a ‘wild’ creativity, as that of dreams, with an effective and effectual representation of it. We’ve reached this result thanks to an interactive approach capable of combining the individual, the phenomenon, and the conditions in which this takes place, that is to say in awakening when one’s level of consciousness is low. 

— Umberto Prunotto, Chairman