case study

The passion always within us

We’ve improved the way more than 1.996.000 people feed and keep alive their passion for sports.

Gazzetta dello Sport2014Publishing Gazzetta dello Sport

A new digital offer capable of getting all sport lovers involved

Gazzetta dello Sport is the most prestigious European sports newspaper. Every day, since 1892, it feeds the craving of millions of sports fans in Italy and around the world.

The goal was ambitious: to improve all the adoption rates of all the contents and services that Gazzetta dello Sport offers, redefining and integrating its user experience. A challenge consistent with what the newspaper promised its readers in its issue no.1: to keep pace with the times, to foresee, to arrive.

+9% visits
+17% page views
+5% average time on site
Source: Audiweb 2014

The love for sports follows people in their everyday life

We’ve conducted field studies, targeted interviews, and data analyses to understand how people experience information with respect to sports events.

In the world of publishing, both speed and the continuous usability of news are essential, but in the world of sports, it’s the event that determines and changes people’s user behaviour.

Sports, always and everywhere

Imagine an experience that turns a sports fan into the protagonist of the sports universe, with a constant emphasis on passion and on the vital desire to discuss and debate with the editorial staff and other sports fans.

Imagine a daily newspaper that follows you from device to device, that feeds your passion throughout the day with a mix of editorial, multimedia, and interactive contents.

A new way of experiencing your passion for sport

We’ve designed a service that puts people’s passion for sports at its core, that focuses on their desire to always have the latest news, that adapts to different contexts of use, that allows for participation and debate in order to get high quality, up-to-date information.

Printed or online, the Gazzetta experience is One

We’ve unified the visual and the editorial languages of the Gazzetta brand, putting them into a new digital form to make the Gazzetta experience recognizable on any device.

Always multi-channel

The interface and interaction adapt to all devices in order to offer the greatest freedom to all sports fans always, whatever the context of use.

A continuous exchange

All the contents draw users toward micro-interactions between other readers and the editorial staff, thus becoming an actual communication tool that benefits user participation and the quality of user-generated content.

Make way for the sports universe

The page layout invites users to explore the abundance and variety of sports featured. From soccer to sailing, whatever the user may be interested in is there and is easily accessible.

More mobile, more social

Gazzetta dello Sport plans to reinforce its new digital experience across all its touchpoints by extending the project to applications for mobiles, tablets, and TV (its PDF format as well) and integrating the various communities of gazzetta.it into one reality.