case study

Digital first, smart print.

We have conceived a new information ecosystem with the news at its core.

Corriere del Ticino2018Publishing Visit Cdt.ch

We have a long history with the local information, and with Corriere del Ticino as well: we are subscribers of the main newspaper in Tessin since our birth, in 2006.

We have hence seen all the profound transformations that the publishing sector and this particular newspaper have undergone in these years. New devices, new platforms, new ways of use are born every day, deeply affecting the way in which content is created and offered; the digital disruption represents a life menace for the actors in the information ecosystem and calls for a definition of new production models, developments, and distribution of contents.

Corriere del Ticino has been bold and asked us to redesign its new digital offering.

The pillars: good journalism, brand and Tessin

On an increasingly complex scenario, Corriere del Ticino could rely on two powerful assets: the quality of its journalism and the diffusion of its printed version in the Region. These have been the pillars around which we have built the entire digital strategy.

We have thus created a common design and visual language within the digital and the printed version, enhancing the distinctiveness of the brand on every touchpoint. The homepage, for example, maintains the imaginary of the front page header that is typical of the printed newspaper, taking up the logo, the typography and some of the peculiar graphic elements.
Moreover, we kept our entire design minimal to reinforce the relevance of the information.

It’s alive!

The core is thus the quality of the news and their relevance to the local context. Everything orbits around this.  

So we have decided to abolish the difference between the printed and the digital version: the news is one, and the journalist produces it regardless of its destination.  

Moreover, facts and events are under constant evolution: that is why the digital version promotes a constant updating of the news.

The role of the journalist
This brings to a deep transformation of the role of the journalist: his or her work does not end when the newspaper goes to print in the night, but it continues until the news remains relevant.

Considering the news as a living thing has impacts also on the newsroom: a unique entity focused on the production and distribution of quality content on a multiplicity of touchpoint.

Hot topics enlighted
If the printed newspaper is a source of information and an incentive for the reflection on the events, the digital version is all about the topics at the forefront: we have given relevance to them right under the header. Readers can thus follow the more recent updates on the spot.

 

 

Local news in the spotlight
Territoriality is one of the strengths of Corriere del Ticino, so we have included a special section dedicated to news on the territory of the Region, geolocated on the territory of access and configurable by the user.

Information flow
We have chosen a navigation pattern that creates a continuous flow from article to article, enhancing the fluidity and serendipity of the reading rather forcing the reader into categories.

More than words
Sometimes images are just as powerful as words: so we have extended the importance given to video and imagery.

Premium content
Information is for everyone, but not all the news are created equal. Subscribers can access a premium content, marked with a star so that it can be immediately recognizable.

As you pay for the printed version, a paywall has been created to nurture and support the high-quality journalism Corriere del Ticino is famous for.  

Making it viable

Corriere del Ticino online is responsive. Maintaining the consistency of the design on every touchpoint can be tough, especially if there are continuous updates. We have thus created a design system and an HTML/CSS design library to help the newsroom deal with it.