Samsung Pay: there from the beginning

If you happen – as it happened to us last week – to walk in the streets of New York City, you surely won’t miss those huge billboards with the black “Samsung Pay” writing that proudly stands out from its white background.

And in case you are asking, the answer is pretty evident too. Yes, Samsung has just officially launched its new payment system in the US, after a terrific pilot in South Korea where it saw over $30 million in mobile transactions during its first month only.

Samsung Pay allows people to pay via their smartphones, no matter when and where they are, by using a technology that emulates the magnetic stripe of a card and it’s not limited to NFC-based payments alone (as Apple Pay and Android Pay do, for instance).

This may sound familiar to some of you and, of course, it is so for us. The reason is simple: what Samsung is now launching in the US, and likely worldwide soon, it was once a simple idea from a Boston-based startup named LoopPay. We met them in 2013 and we helped them to deliver the best payment experience possible to their customers.

We can really say our work paid the bill.

In fact, LoopPay and its patented technology have been acquired by Samsung for the remarkable amount of $250 million in early 2015 and now they are ready to conquer the world of mobile payment systems (BTW: Apple, you better gird your loins soon).

This shows, once again, how much a good design process can add a hint of priceless value to a product or a service.

Want to know how LoopPay was before turning into Samsung Pay? Here you are: http://www.sketchin.ch/en/experiences/looppay/

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